IBM BLUE STUDIO:
THREAT INTELLIGENCE INDEX
Report, social, illustration, training
The Threat Intelligence Index from IBM X-Force is an annual report analyzing global cyberattack trends, leveraging data from billions of monitored security events
My role as a Senior Designer at IBM is within Blue Studio, IBM’s in-house global creative organization—the team responsible for shaping how IBM looks, sounds, and communicates across the world.
We are tasked annually with creating the visual guidelines for the report, creating assets that support marketing strategy. social media, decks, and ???and that extends to all marketing efforts and assets report. We set up the hero visuals and all additional ???
Visual direction and tutorial for internal and external partners
[To inform the look and feel of the 2024 explorations, we looked at both the previous year’s report and some three dimensional work that was also being done within the studio.
Our concetpual focus was based on the key takeaways from the report including 71% year to year inrease in attacks using valid credentials.
Focusing on this key insight, we thought about the individuality of the fingerprint, and the pathways and flows unique to this form of identifctation.
the fingerprint provides an instant association with both security and identity. Color conveys the presence of a cyber threat amidst the normal flow of data.
Influence
Cost of a Data Breach (June)
Cloud Threat Landscape (September)
Report